House of Hows

House of Hows had spent years building a strong local reputation. With 90% of students improving at least two grade bands and media coverage in the Straits Times, CNA, and Business Times, the credibility was there. But without a proper web presence, parents who hadn't heard of them through a friend simply couldn't find them. Those who did land on the page had no way to evaluate whether House of Hows was the right fit. Their full range of offerings, from Primary, Secondary, and JC tuition to integrated counselling and the Panic Booster intensive programme, was essentially invisible online.

We designed and built a fast, mobile-first marketing site using React with an Express backend, giving the team full control over enquiry routing and form handling without relying on third-party services. Each academic level gets its own page covering subjects, class sizes (capped at 6 to 10 students), and teaching methodology. A structured trial class enquiry form routes by level and urgency, with a direct WhatsApp path for last-minute Panic Booster requests ahead of PSLE, O Level, and A Level. The site is deployed on Digital Ocean and optimised for high-intent Singapore tuition search terms. Most parents are researching between classes on their phones, so we made speed on mobile the priority.

• Monthly online enquiries doubled in the first four weeks post-launch
• Trial class bookings now arrive through the website with no manual back-and-forth
• Parents self-qualify by level and subject before reaching out, reducing time spent on unqualified leads
• Panic Booster programme pages drive urgent sign-ups in the final weeks before national exams
• Media credentials displayed prominently to build instant trust with first-time visitors