Bellton Patisserie

Bellton Patisserie was already baking beautiful cakes and growing a following on Instagram, but their ordering process was a tangle of DMs, WhatsApp messages, and manual payment follow-ups. Every custom cake request required several back-and-forth exchanges. They had no way to display their full range, manage delivery slots, or collect payment without chasing customers. As order volume grew, so did the admin burden, taking hours away from actually baking.

We built a custom Shopify storefront tailored to how Bellton sells: layered cake configuration (size, flavour, dietary needs, handwritten message cards), a structured delivery scheduling flow for same-day and pre-scheduled orders, and a clean product catalogue that let their photography do the talking. We integrated PayNow alongside standard card payments for the Singapore market, and set up a WhatsApp Business handoff for custom event packages that still benefit from a personal touch.

• Online store launched handling 100% of standard cake and pastry orders
• Same-day delivery flow reduced order-to-confirmation time from hours to minutes
• Dietary filtering (vegan, halal, gluten-free) opened the catalogue to a broader customer base
• Custom event enquiries routed cleanly through structured package pages
• Founders reclaimed several hours per week previously spent on manual order coordination