Bellton Patisserie

Bellton Patisserie was already baking beautiful cakes and growing a following on Instagram, but their ordering process was a tangle of DMs, WhatsApp messages, and manual payment follow-ups. Every custom cake request required several back-and-forth exchanges. They had no way to display their full range, manage delivery slots, or collect payment without chasing customers. As order volume grew, so did the admin burden — taking hours away from actually baking.

We built a custom Shopify storefront tailored to how Bellton sells: layered cake configuration (size, flavour, dietary needs, handwritten message cards), a structured delivery scheduling flow for same-day and pre-scheduled orders, and a clean product catalogue that let their photography do the talking. We integrated PayNow alongside standard card payments for the Singapore market, and set up a WhatsApp Business handoff for custom event packages that still benefit from a personal touch.

• Online store launched handling 100% of standard cake and pastry orders
• Same-day delivery flow reduced order-to-confirmation time from hours to minutes
• Dietary filtering (vegan, halal, gluten-free) opened the catalogue to a broader customer base
• Custom event enquiries routed cleanly through structured package pages
• Founders reclaimed several hours per week previously spent on manual order coordination